All About Us

Our Story



Give you the best of the region’s heritage while boosting its rural, agricultural and social development. Spread expertise, ethical values and international standards to the community.


Quality & Consistency

Merge traditional know-how with advanced stainless steel equipment for the highest health and quality standards, to deliver honest, premium, natural products.



Purchase the raw material at prices that benefit producers. Keep strict quality requirements, procurement procedure, and supervision of the full value chain.


Social Empowerment

Provide training, advice and financial assistance to producers with the help of international institutions, to increase their yield and improve their harvesting and production practices.


Rural Development

Increase the number of cultivated lands by backing high-potential crops and agribusiness activities. Fill the gaps in the value chain to foster agricultural and economic opportunities.



Preserve the historic Bkassine Pine Forest and others across the region. Bring in experts to improve forest conservation and land management through Good Agricultural Practices.

Behind the Scenes

The j.Grove People

Charles El Hage


Issam Bou Rached

General Manager

Andres Youssef

Sales Representative

Asaad Bizri

Sales Manager

Eliana El Asmar

Social Media Manager

Eliane Hajj

Accountant and Shop Supervisor

Ibtisam Hajj

Production Supervisor – Zaatar and Labneh

Ingrid Hage

Marketing Officer

Maroun Helou

Production Supervisor – Pine Nuts and Olive Oil